DR PEPPER brand needed to reach out to its Latin-American consumers. THE CARTEL agency contacted us to design their jingle for radio and television. Our sound proposal was based on unique everyday sounds that you can hear in several Latin-American cities, “inigualables”!
Dr Pepper Snapple Group is the No.1 flavored carbonated soft drink (CSD) company in the Americas and a leading innovator and marketer of functional/noncarbonated beverages. DPS serves consumers throughout North America via a broad and flexible route to market. This includes a combination of direct store delivery and warehouse delivery capabilities supported by our 23 manufacturing centers, more than 111 distribution centers and approximately 20,000 employees across North America, in addition to the operations of hundreds of third-party bottlers and distributors.
United States
In the U.S., DPS markets, bottles and distributes a broad range of soft drinks, noncarbonated beverages and mixers, from iconic national brands to regional favorites. In addition, we distribute a number of licensed brands in various territories, such as Fiji Water, Sunny Delight and Big Red. Nearly half of DPS’ annual volume is distributed through our company-owned bottling and distribution network. The remainder is driven through third-party/licensed bottlers and distributors, including those in both the Coca-Cola and Pepsi bottling systems, as well as independent bottlers, brokers and distributors.
Latin America Beverages
In Mexico and the Caribbean, DPS operates primarily in the carbonated mineral water, flavored CSD, bottled water and vegetable juice categories. In Mexico, where we do business as Grupo Penafiel, our key brands include Peñafiel, Squirt, Clamato and Aguafiel, and we manufacture and sell our brands through both our own bottling operations and third-party bottlers.
ClientDr pepperLinkwww.drpepper.com