TOKYO 2020

Which shapes, colours, symbols and movements could represent an entire country? What if we could talk about an entire country with a single design?

Here is our logo proposal for Japan 2020 Olympic Games. We worked on two versions the Olympic and Paralympic logo inspired by sakura flower and Mount Fuji.
We were proudly selected among 16,000 participants, and though we did not win it was an extraordinary experience. Congrats to the winning logo!


Fifty-six years after having organised the Olympic Games, the Japanese capital will be hosting a Summer edition for the second time, from 24 July to 9 August 2020. The Games in 1964 radically transformed the country. According to the organisers of the event in 2020, the Games of the XXXII Olympiad of the modern era will be “the most innovative ever organised, and will rest on three fundamental principles to transform the world: striving for your personal best (achieving your personal best); accepting one another (unity in diversity); and passing on a legacy for the future (connecting to tomorrow)”.

ClientOrganising Committee of the Olympic and Paralympic

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